Current consumption trends of Vietnamese people

Abstract

    Each time, a new generation appears to lead to a diverse change of consumption trends. The needs of customers are infinite and always changing, so businesses must always research promptly and frequently the change of customers' consumer trends to come up with suitable solutions. 4.0 currently, there are 5 consumer trends that are interested by many consumers, namely multi-channel shopping, towards clean food, green consumption, convenience and new products.