Experience in digital conversion in marketing activities of some enterprises in the world

Abstract

     Digital transformation in general and digital transformation in marketing activities in particular are an inevitable requirement, a matter of survival for businesses in the new era, helping businesses meet customer needs well, creating a competitive advantage. competition and growing. Within the scope of the article, the author focuses on researching the theoretical basis of digital transformation in marketing activities, the experience of a number of businesses around the world on digital transformation in marketing activities, thereby providing solutions to improve. Digital transformation in marketing activities for businesses in Vietnam.