Gamification and students’ digital entrepreneurial intention in Ho Chi Minh City

Abstract

This study uses the UTAUT model to investigate the impact of digital literacy and risk-taking through gamification on the digital entrepreneurial intentions of students in Ho Chi Minh City, Vietnam. An online survey collected data from 153 students. The results indicate that digital literacy positively affects the intention to use gamification and digital entrepreneurship. At the same time, risk-taking does not significantly influence entrepreneurship intentions but does have a positive relationship with the intention to use gamification. Social factors also have a substantial impact on the intention to use gamification. This study emphasizes the importance of digital literacy in promoting technology and entrepreneurship, providing a theoretical basis for developing educational programs that integrate gamification and enhance digital literacy to encourage students to engage in digital entrepreneurship. Educators can design educational programs incorporating gamification and social support to create a positive learning environment, enabling students to participate in digital entrepreneurship activities.