Employee retention in Vietnamese enterprises

Abstract

The study identifies, and measures some factors that have an impact on employee retention in Vietnamese enterprises. Quantitative research methods are used to test the model and research hypotheses. Data was collected through a survey of 303 employees working in Vietnamese enterprises in Ho Chi Minh City. Research results: (i) Psychological contract and job satisfaction have an impact on employee retention; (ii) Employer branding and organizational commitment have an impact on job satisfaction; (iii) Organizational commitment and employer branding have an impact on the psychological contracts. In addition, female employees, working in large enterprises have to maintain higher levels than male employees, working in SMEs. The study helps Vietnamese business managers see more clearly that investment in employer branding will be more effective than the organizational commitment to employee retention.