The factors affecting the purchase intention of household electrical appliances (home appliances) that are good for consumers’ health - A study in Ho Chi Minh City

Abstract

The objective of this study is to explore and examine the impact of these factors on the Purchase intention of household electrical appliances through the mediating role of Attitude. Survey data were collected from 329 consumers in Ho Chi Minh City. Results from the Partial Least Squares Structural Equation Modeling (SEM) using the Amos 20 program showed that Health concern, Environmental concern, Attitude, Perceived behavioral control, and Trust affect directly to purchasing intention of consumers. Results from the Process Macro using the SPSS 25 program have also identified the mediating role of Consumers’ Attitudes in the relationship between Health Concerns and Environmental Concerns to Consumer’s Purchase intention. Finally, several suggested governance implications will assist manufacturers and marketers in developing targeted customer-focused strategies.