20(6)2025

Bài viết

• Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City

  Nguyễn Thị Thanh Huyền, Trịnh Thuỳ Anh, Dương Thị Thuỳ Trang, Hoàng Việt Linh, Hà Hoàng Minh Trang

  3-20

• The influence of green marketing orientation on customer behavior - A study in the real estate sector in Vietnam

  Nguyễn Thị Phương Thảo, Nguyễn Đoàn Bảo Uyên, Bạch Văn Lượng, Nguyễn Văn Anh

  21-36

• The role of sequential mediating factors of knowledge and attitude affecting organic food consumption: SOR perspective

  Trương Thị Hoàng Oanh, Võ Thị Như Ý, Đào Hồng Huệ, Trần Ngọc Hân, Phan Ngọc Trinh

  37-51

• Acceptance of AI technology in retail: The case of Generation Z and Generation Y

  Bùi Ngọc Tuấn Anh, Nguyễn Thiên Thy, Cao Thị Lan Anh, Phạm Ngọc Hải Yến, Nguyễn Dương Danh, Trần Viết Hảo

  52-67

• The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency

  Hoàng Văn Hảo

  68-81

• The impact of ageism on job performance: The mediating role of occupational self-efficacy and the moderating role

  Nguyễn Thanh Hùng

  82-101

• The impact of characteristics and social influence on Ho Chi Minh City students’ intention to continue using ChatGPT based on the SOR framework

  Lượng Văn Quốc, Lê Trọng Tuyến

  102-118