20(10)2025

Bài viết

• The role of employer branding in enhancing employee performance in the banking sector

  Thúy Thị Thanh Nguyễn, Anh Ngọc Tuấn Bùi, Phương Ngọc Duy Nguyễn

  3-17

• The role of memorable travel experiences on destination loyalty in Ho Chi Minh City through tourist satisfaction

  Trúc Thanh Hồ, Thanh Thị Bùi, Mai Thị Như Nông

  18-36

• The influence of perception of positive tourism impacts on the intention of local communities to participate in marine tourism in Binh Thuan Province: The role of attitudes

  Lành Thị Thu Trương, Công Chí Lê, Lan Thị Hương Hồ

  37-53

• Enhancing digitalization and servitization in Vietnamese small, independent retailers

  Tài Anh Kiều, Kim Phạm Thiên Nguyễn, Đặng Văn Võ, Sang Phước Lý

  54-70

• The moderating role of tourist happiness on medical tourism experiences: A study in Ho Chi Minh City (HCMC)

  Hải Phước Tô

  71-83

• The impact of functional value, relational value, and emotional value in promoting green purchase behavior: The mediating role of green intrinsic motivation

  Hoàng Văn Đinh, Hưng Thái Trần, Dũng Nguyễn Đoàn, Thảo Thị Phương Nguyễn, Phương Minh Nguyễn

  84-101

• Behavioral intention to use reusable bottles among students: An approach based on the Extended Parallel Process Model (EPPM)

  Khôi Văn Mã, My Phan Hiệp Dương, Tú Huỳnh Cẩm Nguyễn

  102-117