18 (1) 2023

Bài viết

• The influence of green marketing mix on green purchase decision: An empirical study in Vietnam

  Văn Đức Chí Vũ, Nguyễn Viết Bằng

  160-172

• Panic buying behavior of consumers in Ho Chi Minh City during the Covid-19 pandemic

  Thái Trí Dũng, Nguyễn Quốc Huy, Nguyễn Thị Quỳnh Mai, Phan Thị Hiếu, Đặng Thị Thanh Hằng, Bùi Thị Thanh Khanh

  146-159

• The impacts of social commerce features on fashion online repurchase intention

  Nguyễn Thanh Vương, Phạm Quốc Trung

  128-145

• The effect of organizational justice on job performance: The mediating role of job engagement

  Vũ Quốc Thông, Trần Phạm Khánh Toàn

  109-127

• Celebrity endorsement impacting consumer attitude and purchase intention: The mediating role of parasocial interaction

  Nguyễn Hoàng Sinh, Nguyễn Minh Hiền

  92-108

• The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic

  Nguyễn Thị Hồng Nguyệt

  79-91

• The impact of digital marketing on the business performance of business individuals in Ho Chi Minh City

  Lê Thị Tuyết Thanh, Lê Thị Khánh Tường, Trần Thanh Nam

  66-78

• Impact of leadership competencies on organizational learning and organizational performance in the tourism sector

  Mai Ngọc Khương, Nguyễn Thị Hồng Vân, Đỗ Thanh Tùng

  50-65

• Factors influencing entrepreneurial intentions of students of Kien Giang University

  Nguyễn Thị Mỹ Linh, Trần Thị Huỳnh Lê, Lê Phương Ngọc Hiền, Nguyễn Hoài Thương, Nguyễn Thị Thúy An

  35-49

• Intellectual capital, corporate governance and corporate social responsibility in Vietnam

  Vân Thị Hồng Loan, Võ Hồng Đức, Hoàng Thị Thu Hiền, Trần Phú Ngọc

  21-34

• Employee motivation and job performance: The mediating role of organizational citizenship behavior

  Nguyễn Ngọc Duy Phương, Mai Thanh Hoài, Nguyễn Hồng Huân

  5-20