13(2)2023

Bài viết

• Perception of e-wallets as the mode of payment for online enrollment in Marinduque State College

  Ryan Clifford L. Perez

  3-18

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• Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain

  Nguyen Minh Ha, Le Quoc Phong, Tran Kiem Viet Thang, Huynh Luong Tam, Tran Hai Dang, Nguyen Thi Mai Hoa

  19-38

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• Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth

  Bui Thi Nhi, Tran The Nam, Nguyen Thi Thuy, Nguyen Kieu Oanh, Le Thi Thanh Trang

  39-53

  • PDF

• Exploring customers’ values from subscribing to a streaming service - The case of Netflix

  Le Thi Thanh Xuan, Pham Do Quang Trung

  54-68

  • PDF

• Exploring consumer opinions on vegetarian food by sentiment analysis method

  Tran Thi Huong Thao, Ho Trung Thanh

  69-84

  • PDF

• Customer mistreatment and employees’ extra-role performance: A goal failure perspective

  Do Uyen Tam

  85-96

  • PDF

• Religiosity to green purchase under emotional and greenwashing factors

  Nguyen Phan Quynh Huong, Ha Minh Tri

  97-113

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• Application of ISS Model for individual customer satisfaction: A study of Internet Banking and Mobile Banking services in Ho Chi Minh City, Vietnam

  Nguyen Thi Binh Minh, Khuc Dinh Nam

  114-128

  • PDF

• Cultural destinations decision of solo-traveler: A network analysis at Dalat City

  Hoang Thi Phuong Thao, Phan Thi Bich Hang, Do Thi Thuy Trang

  129-144

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• The effect of the relationship between integrating information systems and total quality management on company organizational performance in Vietnam

  Bui Thi Minh Thu, Nguyen Thi Bich Thu

  145-160

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• Personality traits affecting work outcomes of public servants

  Nguyen Danh Nam, Uong Thi Ngoc Lan

  161-176

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