15(2)2025

Bài viết

• Performance management system of hospitality management department of Cebu Technological University campuses

  de la Cruz Ronald, Minoza Joemar, Zosa Leo

  3-19

• How vividness and review quality influence purchase intention in mobile shopping

  Anh Thi Van Pham, Trung Minh Ngo

  20-36

• The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services

  Tuan Van Pham, My Ha Nguyen, Linh Khanh Nguyen, Yen Phi Hoang, Thu Hoai Tran, Linh Ngoc Khanh Hoang

  37-50

• How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City

  Long Cuu Hoang, Hoan Phuc Ho, Hung Xuan Dao, Binh Gia Nguyen, Giang Vu Chau Le, Ha Nhu Ngoc Nguyen

  51-66

• Business group, corporate governance and business performance: A study in Vietnam

  Thong Tien Nguyen, Nhi Phuong Doan, Tuong Minh Tran

  67-84

• Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

  Minh Thi Hong Le, Hieu Ngoc Minh Pham, Ly Thi Truc Nguyen, Thuy Thi Xuan Le, Suong Thi Mai Nguyen

  85-104

• The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context

  Long Vu Phi Hoang, Hien Thi Thao Bui

  105-127

• The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

  Hoa Le Thai Nguyen, Thi Thi Cam Tang

  128-151

• Autonomy in the relationship between education and entrepreneurial intentions of female students

  Tuyen Thi Kim Dinh, Trang Duong Thuy Mai, Linh Thi Thuy Ly, Minh Pham

  152-169

• Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam

  Ngan Thi Thuy Nguyen, Khe Son Tran

  170-184