10 (1) 2020

Bài viết

• Lecturers' adoption to use the online Learning Management System (LMS): Empirical evidence from TAM2 model for Vietnam

  Thanh Khoa Bui, Minh Ha Nguyen, Viet Hoang Nguyen Tran, Huu Bich Nguyen

  3

• The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand

  Tien Khoa Tran, Van Phuong Nguyen, Vu Anh Thi Trinh, Thi Minh Nguyet Nguyen, Van Dien Tran, Thi Sa Huynh Do

  18

• Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City

  Thuy Anh Trinh, Kiem Viet Thang Tran

  37

• The indirect effect of social capital on performance through resilience capability - The case of State-Capital Enterprises in Vietnam (SCE)

  Chin Ngo, Thuan Nguyen

  52

• Factors affecting consumer’s bargaining behavior: The case of fashionable clothing

  Tien Minh Dinh, Thi Yen Linh Phan, Thi Kieu Nhan Ho, Tran Huyen Trang Nguyen, Le Ngoc Thao Uyen Tran, Thi Ngoc Van Do, Khac Xuan Pham

  62

• Green construction performance – A study on stakeholders’ perceptions

  Thi Thanh Xuan Le, Thanh Hoai Thu Nguyen

  71

• The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP

  Quang Hung Bui, Thuy Anh Trinh, Thi Thu Thao Nguyen, Pham Kien Minh Nguyen

  82

• The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion

  Thi Thanh Thuy Doan, Tran Cam Linh Nguyen, Ngoc Dan Thanh Nguyen

  101

• The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City

  Thi Phuong Thao Hoang, Van Bao Long Lu, Le Thai Hoa Nguyen

  136

• The effect of perceived educational support, self-efficacy and planned behavior predictors on entrepreneurial intention of Ho Chi Minh City University students

  Ngoc Duy Phung Nguyen, Ngoc Thuy Van Quang, Duc Dung Nguyen

  149