Tạp chí khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội
Journal of Ho Chi Minh City Open University
A framework of criteria for evaluating the outcome standards of engineering and technology undergraduate programs from the perspective of employers
This study develops a set of criteria for assessing the Learning Outcomes (LOs) of undergraduate programs in engineering and technology from the perspective of employers. Nineteen criteria were identified and categorized into knowledge, skills, and attitudes. Semi-structured interviews using the Delphi technique confirmed expert consensus on the relevance and applicability of these criteria. An experiment at the Ho Chi Minh City Open University involving 97 employers demonstrated that the proposed framework is feasible and can effectively evaluate program LOs. The findings assist universities in improving teaching quality to meet labor market demands. The study also highlights the connection between educational content and practical needs, bridging the gap between theory and practice. The proposed criteria framework has the potential for widespread application, enhancing educational quality and supporting graduates in achieving career success.
Revenge intention and subjective well-being of Vietnamese students: The role of forgiveness and self-control
Educational psychology for students at universities receives special attention from society and researchers. As student life relationships become more and more complicated, many negative factors form that make students develop revenge and affect their subjective well-being. Therefore, this study explores the relationship between students’ revenge intention and subjective well-being and the mediating and moderating factors to increase subjective well-being. Quantitative research is applied to test research hypotheses through the PLS-SEM method. Processed data were collected from 767 respondents studying at universities in Ho Chi Minh City. The results showed that revenge intention had a strong negative impact on students’ subjective well-being, but was significantly reduced when forgiveness acted as a mediator. Furthermore, new findings from the self-control factor have considerably adjusted psychological relationships, thereby contributing a new foundation to the previous theoretical system and proposing solutions for improving students’ spiritual lives.
Analyzing the impact of the cooperative group on the production efficiency of farming households in Chau Thanh district Dong Thap Province
The article uses the OLS (Ordinary Least Squares) model to analyze the impact of cooperative groups and cooperative group programs on production efficiency. OLS regression model results show that participating in cooperative groups has a positive effect on farmer efficiency, especially product support programs, scientist meeting programs, and agricultural discussion programs. ecology, discuss climate change adaptation agriculture, crop area, labor, simple mechanization, modern mechanization, production costs, sale price (of which, organizing the product support program of the association is the factor that has the greatest effect in bringing effective change to the production efficiency of farming households). From there, the research proposes appropriate policies to further promote the role of cooperative groups in improving agricultural production efficiency to help reduce production costs, increase productivity, stabilize purchasing prices, and help increase farmers’ profits.
An analysis of the semantic structure of the Vietnamese locative word “trên” (Based on the novel Never close your eyes by Hai Yan)
Locative words denote direction and position. The locative word “trên” is one such locative word in Vietnamese. Based on the source data from the novel Mai khong nham mat by Hai Nham, this article analyzes the semantic structure of the locative word “trên” from the cognitive linguistics perspective, identifying common types of meaning. The results show that this locative word has a spatial meaning, appearing with reference objects of the spatial types “point,” “line,” “surface,” and “volume,” with the most common reference objects being the “surface” type, and very rarely used with reference objects of the “point” type. This locative word also has non-spatial meanings, with 10 types of metaphors (scope, aspect, perspective, organization or agency, human body or body parts, source of information or means of information transmission, level or rank, role, foundation, time, quantity), among which the most common is the metaphor of scope. The least common are the metaphors of time and organizational structure.
The role of Corporate Social Responsibility in the nexus between cause related marketing and customer repurchase intention: Case study of mega market Vietnam
Corporate Social Responsibility (CSR) is a key strategy for businesses to develop sustainably. The main purpose of this study is to examine the relationship between cause-related marketing and customers’ repurchase intention under the moderating factor of CSR and the influence of mediating factors, including brand image and customer satisfaction. This research is based on three core theoretical foundations as a premise for analytical arguments, including pro-social theory, signaling theory, and stakeholder theory. The study obtained 304 responses from Mega Market Vietnam customers via an online questionnaire, which were screened and analyzed by using Structural Equation Modelling (SEM). The results show the positive influence of awareness of Cause-Related Marketing on customer repurchasing through the regulation of awareness of corporate social responsibility and mediating factors, including corporate brand image and customer experience satisfaction. This study contributes to both theoretical and practical aspects, providing a foundation for businesses in the retail sector to develop well-aligned and impactful CSR strategies.
Mitigating impulsive consumption on livestream platforms: An investigation in Ho Chi Minh City
The relationship between the Diderot effect and impulsive consumption is increasingly being driven, particularly among young people, on live-streaming platforms. Live streaming has become the ideal medium for the Diderot effect to manifest. This phenomenon is fueled by various factors, including sociopsychological elements, marketing strategies, and the interactive nature of live streaming. As a result, viewers, especially the youth, are easily drawn into a shopping spree. To elucidate the mechanism of this effect within the e-commerce context of Ho Chi Minh City, this study was conducted with 18 in-depth interviews and 06 direct observations in Ho Chi Minh City to examine consumers’ responses to live streaming and compare these responses, providing a novel perspective on live streaming. Consequently, the study proposes effective solutions to curb impulsive consumption on live-streaming platforms.
Teaching and learning history - A Netnograhy study
In the general education curriculum introduced in 2018, History is one of the subjects that has attracted significant public attention and generated widespread discussion across both mass media and social networks. The 2025 National High School Graduation Examination will be the first to assess students who have followed this new curriculum. Therefore, studying the current state of History teaching and learning under the new program is essential to clarify the perspectives of various stakeholders, including teachers, students, and the communities, and to provide a base for improvements in textbooks, teaching methods, and teacher training policies, to enhance the quality of History education. To achieve this objective, the study employs the Netnography method, collecting and analyzing data from online communities that discuss the teaching and learning of History. Thematic analysis is used to identify key patterns and insights. A total of nine online communities (with 20 original posts and 1,139 comments) were selected, including groups of History teachers and forums dedicated to History education. The study identifies six major themes frequently discussed in relation to History teaching and learning: the context and importance of history, examinations, textbooks, curriculum, student reactions, and teaching methods.
An exploration the determinants of service quality in healthcare and antecedents of patient healthcare-seeking behavior in Vietnam
Although numerous service quality scales have been developed, relatively few exist specifically for measuring healthcare service quality. Furthermore, studies constructing an integrated conceptual model encompassing factors beyond service quality influencing patients’ intentions to seek medical care are scarce. Drawing upon the HEALTHQUAL model, social cognitive theory, the theory of planned behavior, and the health belief model, this study proposes an integrated model to assess the quality of health services and the antecedents of patients’ intentions to seek medical treatment. The model includes the following factors: service quality, satisfaction, subjective norms, self-efficacy, perceived barriers, and perceived threats, all of which impact behavioral intentions and, ultimately, patients’ decisions to seek medical treatment. This theoretical framework provides a scientific basis and appropriate research directions for future studies related to health services.
Exploring difficulties in Advanced Reading course: A case study of Vietnamese English-major students
English is considered an international language and is essential in global communication. Proficiency in listening, speaking, reading, and writing is a key factor and is necessary for students majoring in English Language. Although many studies on language skills, little research focuses on English Language majors' difficulties in developing reading skills, especially the disparity between practicing reading through exercises and actual reading. The current study investigates the challenges faced by English language majors at a university in Ho Chi Minh City in their Advanced Reading course. A total of 111 students participated in the survey. SPSS version 20.0 was used to analyze the data collected from the study. The research results show that students face challenges in learning reading skills, including vocabulary, background knowledge, reading comprehension skills, and learning motivation. The study also emphasizes the importance of reconsidering teaching and learning methods. Specifically, there is a need to enhance the activation of learners’ background knowledge. Achieving this will help students improve their reading comprehension skills and more comprehensively develop their language acquisition abilities.
Exploring the attitudes and expectations of English major students towards phonetics
Phonetics is challenging for most learners, yet research in this area is limited at Vietnamese universities. This study seeks to understand the expectations and attitudes of English major students toward phonetics learning and teaching at a university in Hanoi. The study involved fifty second-year English majors. A survey was conducted using a questionnaire that covered 08 different topics within the phonetics course over two semesters, along with a closed questionnaire comprising 25 questions to gauge the students’ perspectives on English phonetics. Findings indicated that students favored segmental aspects over suprasegmental ones. Moreover, the survey revealed that students had a positive outlook on learning phonetics and felt that the subject had improved their English pronunciation. Lastly, students had specific expectations for phonetics instruction, including the desire for instructors to use various methods and activities in lessons, provide more practice exercises, and incorporate technology into phonetics teaching and learning.
Enhancing university brand image and positive word of mouth through student’s value co-creation activity: The role of psychological empowerment and trust in lecturer
Higher education institutions should use value co-creation to gain a competitive advantage. Therefore, it is essential to identify necessary antecedents and consequences of value co-creation to attract stakeholder participation. The study examines the impact of psychological empowerment and trust in lecturers on student’s value co-creation. In addition, the study investigates the influence of students’ value co-creation on positive word of mouth and university image. Based on a sample of 443 students from public and non-public universities in Ho Chi Minh City, the results indicated that psychological empowerment and trust in the lecturer positively impact students’ value co-creation. The study also confirmed that students value co-creation, which enhances the university's image and positive word of mouth. The findings provide substantial theoretical and managerial implications for scholars, educators, and educational managers.
Quality of student psychological counseling service at Vietnam National University, Ho Chi Minh City
This study attempts to identify quality attributes and investigate the quality of student psychological counseling service at Vietnam National University, Ho Chi Minh City (VNU-HCM) from the perspective of students, thereby proposing recommendations to improve the service quality in the context that the mental health of students is at an alarming level. Based on the results of desk research in-depth interviews with 09 experts, the study identifies 06 groups of quality attributes: Reliability, Responsiveness, Assurance, Empathy, Tangibles, and Digital technology. Through a survey of 174 students of VNU-HCM who have used student psychological counseling services, the Kano model analysis results classify 28 quality attributes, including 08 must-be attributes, 14 one-dimensional attributes, 02 attractive attributes, and 04 indifferent attributes. In addition, the IPA results indicate 11 attributes that must be maintained, 07 attributes that must be concentrated on, 02 attributes that must be restricted in development, and 08 attributes that must be reduced in the investment. Based on these results, discussions and implications are provided.
Factors affecting personal income of workers in Vietnam: A quantile regression approach
The purpose of this study is to analyze factors affecting the income of Vietnamese workers. The results of the ordinary least squares regression model and the quantile regression model show that personal income is affected by many factors, including age, place of residence, gender, education level, jobs, and employment contract status. While the age factor hurts income, the education level positively impacts income. In addition, income also tends to increase for workers who live in urban areas, are male, are self-employed, and have work contracts. However, the level of impact of factors is different between groups of people with different income levels. The results of this research will contribute to the system of research on personal finance and provide some implications for improving workers’ income in Vietnam.
Cambodia’s external economic relations in the new context
This article analyzes Cambodia’s current foreign economic relations in the new international context. The study applies a multidimensional approach, combining theoretical and practical analysis to assess Cambodia’s foreign economic policy and situation comprehensively. The results show Cambodia has significantly adjusted its foreign economic policy, focusing on diversifying relationships, participating extensively in multilateral cooperation mechanisms, and selectively attracting FDI. Despite facing many challenges from the unstable global economic environment, Cambodia has maintained positive growth momentum, improved its trade balance, and diversified its financial structure. However, the country also faces challenges such as declining employment in the manufacturing sector and dependence on a few major partners, especially China. Based on these findings, the article concludes that Cambodia needs to continue efforts to diversify its economy, enhance competitiveness, and strengthen financial autonomy to ensure sustainable development in the future.
The influence of transformational leadership and leader-member exchange on project success
This study aimed to examine the direct influence of transformational leadership on project success and the role of Leader-Member Exchange (LMX) as a mediating mechanism. The study focuses on projects completed within the last 05 years in major cities across different regions of Vietnam. Applying the PLS-SEM technique for multivariate data analysis, a survey of 437 project managers with a snowball sampling method reveals that transformational leadership favors project success. Additionally, LMX is an intermediary between transformational leadership and project success. The results indicate that project-based organizations should prioritize employing transformational leadership in project management roles and provide training in transformational leadership to enhance the effectiveness of project managers. Subsequent investigations could utilize longitudinal data to gain a deeper comprehension of how the influence of these factors on project performance changes over time.
Applying Flipped Classroom in teaching and learning EFL for undergraduate students: Perceptions and attitudes
In recent years, there has been extensive research on the beneficial effects of the Flipped Classroom teaching model on the teaching of English as a first language. However, in Vietnam, there is not much research on learners’ reactions to the effectiveness of Flipped Classroom in teaching English as a Foreign Language (EFL). The purpose of this study is to understand the perceptions and attitudes of undergraduate students at some universities in Hanoi for Flipped Classroom in English grammar classes. The study uses qualitative and quantitative research methods based on a sample of 200 students. Data collection tools included questionnaires and semi-structured interviews. The results of the questionnaire showed that the flipped learning method assisted students in learning English grammar. In addition, learners also have positive opinions about the Flipped Classroom teaching method. Similarly, the results of the semi-structured interviews highlight four main advantages of the Flipped classroom teaching method, including high collaboration, improved teacher-student and student-student relationships, more use of multiple technologies, and a more favorable learning environment. Research has shown the effectiveness of using Flipped Classroom in teaching English at universities in combination with traditional teaching methods.
Analyzing Kanji errors in the translation process of Japanese major students
Kanji is one of the popular writing systems in Japanese, alongside Hiragana and Katakana. However, due to the complexity of this writing system, many learners encounter difficulties in using Japanese Kanji correctly, particularly in the process of Vietnamese-Japanese translation. This article addresses the current situation of errors regarding Japanese Kanji in translation by Japanese Language majors at Ho Chi Minh City Open University. After analyzing and synthesizing errors, the author will conduct in-depth interviews and surveys with students. Through these means, the research will identify errors related to Japanese Kanji made by students when translating from Vietnamese to Japanese. These errors mainly focus on issues such as using Sino-Vietnamese sounds, Sino-Japanese sounds, spelling, and word repetition. Consequently, the research will present results and propose recommendations for lecturers and students involved in the teaching and learning of Japanese Kanji.
The role of forgiveness in the relationship between incivility and students’ academic burnout
Incivility has become an increasing concern recently, especially in educational settings, because it can have many consequences for mental health and academic performance. Through the Conservation of Resources Theory (COR), this study has verified the impact of incivility on students’ academic burnout through direct relationship and forgiveness as a mediating factor. The Partial Least Squares Structural Modeling (PLS-SEM) analysis was used to analyze data and consider related relationships through 265 collected survey samples. The surprising results showed that incivility did not affect academic burnout, whereas, through forgiveness, this relationship was proven to exist. This exciting finding provides relevant implications and recommendations for students and universities.
Trading mechanism for solar and wind power in the competitive electricity market in Vietnam
Developing renewable energy to respond to climate change and ensure energy security has become an urgent requirement on a global scale, with the most important role belonging to governments. In Vietnam, incentive mechanisms for purchasing and selling solar and wind power have been an important driving force in promoting the growth of these energy sources in the national electricity supply structure. However, rapid development in scale has come at the cost of many limitations: manufacturers’ capacity is not guaranteed, production efficiency is low, and market transparency and stability are not high. That reality requires changes in the current solar and wind power trading mechanisms. This research uses a combination of qualitative research methods, with a focus on ex-post policy analysis and positive policy analysis methods. From there, the study evaluates the limitations of the solar and wind power trading mechanism in the competitive electricity market and proposes solutions for improving it. Research results show that the current Feed-in Tariffs trading mechanism is not suitable for becoming the main long-term mechanism of the competitive electricity market; therefore, there needs to be a roadmap to replace it with the mechanism of Direct Power Purchase Agreement and competitive tendering.
Entertainment tourism in Thu Duc City: Model, current situation and development potential
Leisure tourism is exploited multi-dimensionally in the academic aspect; however, it is still quite limited in the practical aspect. Ho Chi Minh City Department of Tourism points out that Thu Duc City has enough cultural tourism resources, attractive man-made structures, etc., to develop modern entertainment complexes and events. Large-scale international tourism, culture, and sports. Using the desk research method, the topic learns about types of entertainment, evaluates the current situation, and proposes solutions to develop these types of Thu Duc City. Among the seven main types of entertainment considered, theme parks and amusement parks are the group of types in which the city has the highest competitive strength. Bar-Pub is also a type of entertainment that attracts many tourists to this city. However, there is a very large division between domestic and international visitors. Particularly, performance stages and casinos are two types that are not yet prominent. Through that, the study has proposed a number of solutions to contribute to developing Thu Duc City into an outstanding and impressive entertainment destination for tourists.
Demographic factors affecting fire prevention and control behaviors in Vietnam
This study explores the impact of demographic factors on Fire Prevention and Control behaviors (FPC) in Vietnam, focusing on variables such as gender, age, living area, marital status, type of housing, professional situation, and income to assess their influence on personal preparedness, personal security, awareness of fire risks, and preventive knowledge. Regression analysis of data from 300 respondents using SPSS 2.0 software reveals that age and income have significant positive relationships with personal preparedness and awareness of fire risks, while marital status shows a negative correlation with these factors. Notably, the type of housing impacts the level of preparedness and knowledge about fire prevention. The study's findings underline the importance of developing targeted education and communication strategies in FPC to enhance effectiveness by focusing on specific demographic groups. This contributes to the development of effective policies and guidance programs to improve FPC awareness and skills among citizens, thereby reducing risks and enhancing community safety against fires.
The influence of AI-based originality to positive word-of-mouth at the digital exhibitions in Vietnam: The mediating role of perceived spatial presence
Over the past years, the integration of Artificial Intelligence (AI) into art has become increasingly prevalent and unique. However, research on the impact of this originality on the customer experience and positive word-of-mouth behavior remains limited. This study aims to investigate and analyze the relationship between the originality of AI-based artworks, perceived spatial presence, and positive word-of-mouth. Drawing upon the Stimulus-Organism-Response (SOR) framework, this research is conducted with a sample of 204 visitors at digital exhibition through a systematic random sampling method and mall-intercept technique. This study reveals that AI-based originality positively influences positive word-of-mouth through the mediating role of perceived spatial presence. These findings hold theoretical significance and managerial implications, contributing to guiding future research in the field of AI. For managerial implications, the study offers insights for exhibition and event organizers on the strategy of creating original AI-based artworks to generate positive word-of-mouth among visitors.
Basic psychological needs and mental well-being of employees: The role of intra-organization communication
The study investigates the impact of intra-organization communication on the mental well-being of employees through satisfying their basic psychological needs, which include: the need for autonomy, the need for competence, and the need for relatedness. Data was collected from 294 employees working in the service sector. The Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the research hypotheses, and the results indicated that intra-organization communication has the strongest impact on satisfying employees’ need for relatedness, followed need for autonomy, and lastly, the need for competence. Meanwhile, to enhance the mental well-being of employees, addressing the need for competence should be prioritized first, followed by the need for autonomy, and finally, the need for relatedness.
Settlement of shareholder agreement disputes by commercial mediation
At present, many businesses do not know about the great benefits of resolving disputes by commercial mediation, and Vietnam’s law does not have provisions for shareholder agreements. Therefore, it is important to analyze and research to highlight the benefits of dispute resolution by means of commercial settlement, clarify the legality of the shareholder agreements, and when there is a dispute in the shareholder agreements, whether or not it can be brought to the mediation agreement for settlement. necessary. The research results will be shown through search, analysis, deductive, and inductive methods. Research results will help reduce risks for shareholders and corporate governance.
Green advertising and celebrity endorsements: Catalysts for sustainable consumer behavior among Generation Z
In emerging economies, the emphasis on sustainability, green branding, and the environment is becoming increasingly important. Among these, Generation Z has a sharp sensitivity to environmental issues and climate change. They often seek products and services that have a positive impact on the environment and drive the sustainable consumption movement. This study aims to examine the impact of green advertising and celebrity endorsement on the green consumer behavior of Generation Z. The sample comprises 294 participants, and data were collected through a convenient non-probability sampling method and a questionnaire using a 5-point Likert scale. The results indicate that green advertising and celebrity endorsement have a significant and positive influence on the green consumer behavior of Generation Z. The findings of this research provide valuable implications for policymakers and businesses in utilizing green advertising along with celebrity endorsement to promote green consumer behavior.
Polytheism - folk beliefs in customary Law of Raglai
Customary law of Raglai is a system of prescribed creeds about personal, family and social life in Raglai ethnicity, have an important role in all activities of the community. In addition to the regulations on human behavior toward the social environment, Customary law also regulates the relationships and behavior of humans toward natural life. Especially, problem Polytheism - Folk beliefs also skillfully concretized by the people into creeds and bound all human behavior by very clear deterrence, reward, and punishment. Polytheism - Folk beliefs in the Customary law of Raglai are conceptions of gods and their place in community life, the spiritual meaning, and value of the custom of worshiping gods in cultural life, behavior between people and people, cases between members of the community and the spiritual and spiritual life of the people.
Design thinking in traffic safety education for high school students in Ho Chi Minh City
Enhancing knowledge and skills in traffic safety through education is the goal of many countries. In addition, virtual reality technology has the potential to create an interactive, effective, and safe learning environment for learners. Therefore, this study applies the design thinking method, including five important steps (empathize, define, ideate, prototype, and test), to construct a virtual reality traffic environment, providing high school students in Ho Chi Minh City with a realistic experience related to this field. Focus group discussions were conducted with 32 students to investigate factors including immersion, presence, and interaction in the virtual reality traffic environment. The results showed that the students immersed themselves in the virtual traffic environment, felt their presence, and interacted with elements in the environment. Further in-depth research on virtual reality traffic environments is needed in the future to ensure feasibility in implementation and establish a foundation for traffic safety education for high school students in Ho Chi Minh City.
Awareness of digital transformation in education of learners joining an online digital transformation course
The current study aims to investigate learners’ awareness of digital transformations in education. The study involved the participation of 271 teachers of different levels and education managers, who joined an online digital transformation course. The instrument employed was an online questionnaire survey about the participants’ awareness of digital transformation in education. The results revealed that the majority of the participants (54.2%) stated that the course could meet their expectations. However, their awareness of the core information related to digital transformation in education in the course was at a very low level (M = 1.47). In addition, a wide variety of the participants’ answers was found with SD = 1.08. From the results, some recommendations were proposed in order to improve the quality of the digital transformation courses in the future.
Current status and measures to minimize students’ deviant behavior in implementing regulations at Campus II of the University of Labor and Social Affairs
The article aims to find out the current situation and some measures to minimize the deviant behavior of students in the implementation of regulations at Campus II of the University of Labor and Social Affairs. The research method used is a questionnaire survey combined with interviews. The research results show that the behavior of students is deviant, such as being late, skipping class, truant; being disorganized, working separately during school hours; using phones during class; do not wearing student body when going to school. In order to minimize the student’s deviant behavior, the school needs to take the following measures: Collect students’ opinions on the set of regulations with regulations for student behavior in schools; Review, edit, and develop appropriate regulations; Propagate and educate students on the implementation of regulations; Strengthen the school’s management and supervision; There are sanctions to strictly handle violations.
A study on the confusion of “bian (变)”, “gaibian (改变)” and “bianhua (变化)” in Vietnamese students’ Chinese
The three words “变”, “改变” and “变化” have quite similar meanings, but their usage has some differences. This article focuses on analyzing the phenomenon of confusion among Vietnamese students. The analysis results of the Vietnamese learners’ Chinese interlanguage corpus show that there is only confusion between “变” and “改变”, between “变” and “变化”, there is no confusion between “改变” and “变化”. The confusion between “变” and “改变” is one-sided confusion, which occurs when “变” directly takes the object. Confusion between “变” and “变化” is one-sided confusion, occurs when “变” is the subject, object, or verb predicate of the sentence, or occurs when “变化” takes object, modal complement, or resultant complement. The cause of the confusion is that the students do not clearly understand the difference between these three words in terms of syntax.