ĐẨY MẠNH TRUYỀN THÔNG NÂNG CAO NHẬN THỨC CỘNG ĐỒNG VỀ PHÁT TRIỂN KINH TẾ BIỂN XANH NGUYỄN AN THỊNH, HOÀNG QUỐC LÂM

Abstract

In the current context, blue economy development has become a core viewpoint, an inevitable choice and a sustainable development trend of Vietnam's marine economy. However, to transform awareness of blue economy into practical actions in socio-economic life, communications play a particularly important role. The key challenge is ensuring that managers, citizens and communities not only understand the concept of blue economy but also recognize it as both an opportunity and a challenge for development. In recent times, communication activities to raise awareness have achieved certain results. However, it is essential to strengthen its role as a bridge to implement policies effectively while promptly reflecting policy implacts for necessary adjustments aligned with reality. The proposed solutions to improve the effectiveness of communication on blue economy are urgent requirements, contributing to promoting the sustainable development of Vietnam's marine economy.

Keywords: Communication, community awareness, blue economy