Implement corporate social responsibility in small and medium enterprises in Ho Chi Minh City: An innovation diffusion theory approach

Abstract

The purpose of this paper is to use the innovation diffusion theory to analyze the factors that affect the corporate social responsibility (CSR) implementation for small and medium enterprises (SME) in Ho Chi Minh City. Results from 364 SMEs have shown that compatibility, the level of managers and firm size have a positive impact on CSR. In contrast, complexity such as time and lack of guidelines are regarded as a barrier for SMEs to implement CSR.