Local marketing for attracting investment to indnstrial zones and clutsters in Vietnam

Abstract

    There have been some research projects on applying local marketing in investment attraction. However, there are still some theoretical and practical issues that need further examination. This paper focuses on examining one core aspect of local marketing that is the delivery value to target investors, its structure, and evaluation of local marketing using the provincial investment attraction competition index in the context of Ha Tinh province. The paper also provides some policy implications.