No. 221 (2015)

ARTICLES

• Improving the quality of university education to meet enterprise's demand for the highly qualified human resources

  NGUYỄN MINH HIỀN, NGUYỄN HOÀNG LAN

  2

• Strategic management at universities: value-chain analysis at National Economics University in the context of higher autonomy

  DOÃN HOÀNG MINH

  14

• Some policy recommendations on diversifying the financial sources for training development in public universities in Vietnam

  Trần Thường, TRẦN THỊ THANH NGA

  22

• Rural industrialization in some Asian countries and policy implication for Vietnam

  NGUYỄN HỒNG SƠN, TRẦN QUANG TUYẾN

  27

• Effects of climate change adaptation measures on income of farming households in the Mekong River Delta

  ĐINH PHI HỔ, NGÔ QUANG THÀNH

  35

• The development of supporting industry in Ho Chi Minh city

  NGUYỄN VĂN SÁNG

  44

• Behavioral theory - A decision-making application to attract customers to use commercial banks' services

  TRƯƠNG THỊ HOÀI LINH, PHAN HỒNG MAI

  53

• The impact of marketing communication eiTectiveness on word of mouth: a case of cellular service subscribers living in rural areas

  HOÀNG LỆ CHI, HỒ TIẾN DŨNG

  63

• A study on factors affecting customer loyalt> in retail banking

  NGUYỄN THỊ AN BÌNH, PHẠM LONG

  74

• Mandatory Disclosure in the Intertim Financial Reports of Firms Listed on the Stock Exchanges of Vietnam: Situation and Solutions

  NGUYỄN HỮU CƯỜNG

  82