MBA education quality, satisfaction and loyalty of students

Abstract

The purpose of this study is to test the education quality measurement scale of Master of Business Administration (MBA) program in Vietnam and to explore the relationships between the education quality, satisfaction and loyalty of MBA students. CFA results (sample size: 307) indicate that MBA program’s education quality measurement scale includes five components: (1) Perceived program quality, (2) Perceived quality of life, (3) Perceived quality of lecturing faculty, (4) Perceived quality of academic facilities, and (5) Perceived quality of outcome. SEM results also indicate that education quality and image are important factors that make students satisfied and loyal to a MBA program. In addition, factors as university form (public and private) do not alter the above relationships. Implications for managers and directions for future research are also discussed.