Tourism-personalizing trend – development premises and strategic recommendations

Abstract

The paper analyzes the tourists’ changing habits in the context of new media strongly growing, allowing tourists to customize their decisions and choices. This trend is identified as personalized trends in modern tourism. There are five premises of tourism-personalizing trends including global information connecting; metadata development; impacts of online trading software; mobility and the online skills of Millenials. The paper also discusses the aspects of adaptive strategy of tourism in this context.