THE COMMUNICATIVE ROLE WITH VOCATIVE FORMS ON TELEVISION

Abstract

The article is initial studies in  identifying the affecting factors (with emphasis on the role of communication) towards the vocative forms in communication in general and television  communication  in  particular.  We  hope  that,  on  the  basis  of  results  from  those studies, we will try to come up with a set of rules which are in accordance with each program from the effect of specific cultural and language factors.