The characteristics of advertising literature in French for tourism

Abstract

    Advertisuig has long been considered to be the key strategy of maketing to introduce and prromote prroducts and services to all new customers. In tourism, advertising literature is also extensively employed to introduce visitors to tourist sites attractions. It appears frequently in French for tourism. Mastering the characteristics of this type of language form not only helps students sjiecialized in French for Tourism of Department of French- University of Foreign languages - University of  Danang to understand the beauty and sophistication of language terms used in the art of communication in writing but also allow them to be more effective when they are engaged m tourism services.