YẾU TỐ NIỀM TIN KHI SỬ DỤNG DỊCH VỤ THANH TOÁN QUA NGÂN HÀNG ĐIỆN TỬ CỦA KHÁCH HÀNG TẠI VIỆT NAM

Abstract

In the context of today’s extremely popular online shopping, the trend of using e-banking to access e-commerce is of great interest and concern. This opens a new research direction on how to promote and encourage consumers to use e-banking for online shopping, and trust is a very important factor for customers in Vietnam. This article determines how to measure the concept of trust, clarifies the role of trust in the adoption of e-banking for online shopping of customers in Vietnam. On that basis, the authors propose managerial implications to improve customers’ decision to use e-banking for online shopping in Vietnam.