Analyze Internal Competitiveness of Hochiminh City branch, Quang Binh Pharmaceutical Joint Stock Company

Abstract

   The analysis of internal competitiveness of Quang Binh Pharmaceutical Joint Stock Company - Hochiminh City branch, the topic using descriptive study and retrospective study to analyze the competitiveness in terms of finance, human resources and competitiveness of products of Quang Binh Pharmaceutical Joint Stock Company in Ho Chi Minh City in the period of 2012 - 2016. The research results show that company has poor liquidity (the current ratio fluctuates in range 1.01-1.08), still depends heavily on inventory (25.50-37.37% of total current assets). ), the share of cash in the current assets structure was low (3.06-23.47%). High inventory turnover, high receivables turnover, effective working capital and profit margin ratio keep stable over the past 5 years (1%). Variety in product type (156 items), with quality assurance, product price is often lower than equivalent products of other companies in Ho Chi Minh City because of the price support of the Corporation, however, has a small market share. Distribution system is quite diversified..Staff competency is limited (70.5% of company staff is pharmacy technician).