RESEARCHING THE MEDIATING ROLE OF CIRCULAR FASHION AWARENESS IN VIETNAMESE CONSUMERS' INTENTION TO PURCHASE SECONDHAND CLOTHES

Tóm tắt

This study focuses on understanding the factors that inøuence
Vietnamese consumers' intention to buy secondhand clothes, especially
understanding the mediating role of circular fashion awareness. Use
quantitative research methods. With the sample size of 823. Data processed by
SPSS 22 and AMOSS 22 software. The study has shown that the factors of
awareness of circular fashion, uniqueness, price, and store image are
inøuential on consumers' intention to buy SHC. Especially the mediating role
of circular fashion awareness. At the same time, it also shows that social
communication indirectly affects purchasing intention through awareness.
There are differences in gender and income but no difference in age.