THE IMPORTANCE OF GREEN LEADERSHIP TO BUSINESS SUSTAINABILITY

Abstract

In an age of growing environmental awareness, the call for sustainability is more urgent than ever. For businesses, working towards a greener future, suitable for the new market context, and meeting the needs of stakeholders is no longer an option but gradually becomes a responsibility. Providing green direction and strategy is necessary and is determined by the thinking and vision of the leader. Therefore, green leadership is becoming an important factor in reshaping business strategies to achieve sustainable development goals, not only focusing on economic efficiency but also towards values environmentally and socially sustainable. The study applied confirmatory factor analysis (CFA) and linear structural modeling (SEM) techniques based on a survey of 450 employees at enterprises in Dong Nai province and test the indirect relationship of green leadership to the sustainability of research enterprises using AMOS 28 software. Research results have shown that green leadership has a direct impact on green organizational culture, green creativity, green behavior, green performance and thereby affects business sustainability. From the research results, some management implications for green leaders have been proposed.