Cultural values in worshipping the goddess of sam mountain to tourism development in An Giang province
Keywords:
Abstract
An Giang, a newly discovered land for over 300 years, holds many unique folk religions, including the worship of the Goddess Sam Mountain. The temple for this Goddess is associated with the GodMother-worshipping festival well-known to many people. This place has long been a familiar pilgrimage destination for many people in the South and it has also attracted many domestic and foreign tourists. Currently, the worship of this Goddess has been exploited as a unique tourism product. On the basis of studying the worship of Goddess Sam Mountain, the article discusses the issues of exploiting the ritual practices for tourism development in An Giang.
Author Information
Ho Thi Dao* and Nguyen Quoc Binh
An Giang University, Viet Nam National University, Ho Chi Minh City
*Corresponding author: htdao@agu.edu.vn
Article history
Received: 26/8/2020; Received in revised form: 26/11/2020; Accepted: 25/01/2021
