No. (02): 13(02) 2026

Bài viết

• THE MEDIATING ROLE OF ADHOCRACY CULTURE IN THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP STYLE AND EMPLOYEES’ INNOVATIVE WORK BEHAVIOR IN VIETNAMESE ENTERPRISES

  Phạm Thị Bích Ngọc

  1-13

  • PDF (Vietnamese)

• A PRISMA-BASED SYSTEMATIC REVIEW OF FACTORS INFLUENCING CUSTOMERS’ WILLINGNESS TO SHARE PERSONAL DATA VIA CHATBOTS IN DIGITAL BANKING IN VIETNAM: DEVELOPING AN INTEGRATED STIMULUSORGANISM-RESPONSE FRAMEWORK

  Nguyễn Thị Bích Trâm, Nguyễn Sơn Tùng, Bùi Trung Hiệp, Lê Văn Huy

  14-36

  • PDF (Vietnamese)

• GREEN BEHAVIOR OF HOTEL INDUSTRY EMPLOYEES: RESEARCH TRENDS IN VIETNAM AND THE WORLD

  Tạ Hoàng Giang, Nguyễn Thị Thanh Thảo, Nguyễn Thị Phương Thảo, Nguyễn Văn Anh

  37-56

  • PDF (Vietnamese)

• ANALYZING THE FACTORS INFLUENCING VIETNAMESE USERS’ ATTACHMENT TO OPEN-SOURCE AI ASSISTANT MODELS: THE CASE OF THE DEEPSEEK APPLICATION

  Trần Xuân Quỳnh, Trần Thị Nguyên Hảo

  57-70

  • PDF (Vietnamese)

• DETERMINANTS OF UNIVERSITY STUDENTS' INTENTION TO USE ONLINE RECRUITMENT PLATFORMS IN HO CHI MINH CITY

  Huỳnh Thị Huyền Trang, Lê Hoàng Quốc Khanh, Nguyễn Thị Tuyết Nga

  71-86

  • PDF (Vietnamese)

• EVALUATING AND EXPLAINING THE IMPACT OF PET INFLUENCER MARKETING ON SOCIAL MEDIA: THE ROLE OF BRAND CUTENESS AND BRAND TRUST

  Lê Trần Tiến, Nguyễn Quốc Khánh, Đoàn Thị Kiều Linh, Phạm Hoàn Kim Nguyên, Nguyễn Thị Yến Nhi, Trần Triệu Khải

  87-100

  • PDF (Vietnamese)