12(03) 2025

Bài viết

• IMPACT OF CAPITAL, LABOR AND TOTAL FACTOR PRODUCTIVITY ON THE GROWTH OF THE INDUSTRIAL - CONSTRUCTION SECTOR IN DANANG CITY

  Phạm Quang Tín, Trần Thế Tuân

  1-11

• THE RELATIONSHIP BETWEEN MACROECONOMIC INDICATORS AND THE DEVELOPMENT OF CENTRAL BANK DIGITAL CURRENCIES

  Nguyen Thi Mai Lan, Nguyen Duy Anh

  12-25

• THE IMPACT OF OMNI-CHANNEL INTEGRATION ON CONSUMER ENGAGEMENT: A SUSTAINABLE FASHION CASE STUDY IN DANANG, VIETNAM

  Phan Như Hiền, Lê Thị Thanh Xuân

  26-39

• DEVELOPING E-COMERCE TECHNOLOGY INTEGRATION FOR DIGITAL BUSINESS MODELS IN THE FASHION INDUSTRY

  Phan Cong Thao Tien, Le Ngoc Hao, Nguyen Thi Tuyet Nga

  40-61

• FACTORS INFLUENCING GREEN COSMETICS CONSUMPTION BEHAVIOR OF YOUNG PEOPLE IN DANANG CITY

  Phan Hoàng Long, Nguyễn Thị Mùi, Nguyễn Thị Trà My

  62-76

• FACTORS INFLUENCING CUSTOMER LOYALTY TO GREEN BRAND PRODUCTS: THE CASE OF VINFAST’S PASSENGER TRANSPORTATION SERVICES

  Do Huy Thuong, Nguyen Thi Phuong Hong, Nguyen Thi Bich Hong, Nguyen Viet Hoang, Le Nguyen Trieu Vi

  77-96

• IMPACTS OF CORPORATE SOCIAL RESPONSIBILITIES TO PURCHASE INTENTION OF YOUNG PEOPLE TO SPORTSWEAR - THE MEDIATING ROLE OF BRAND IMAGE

  Dương Thị Thúy Quỳnh, Ngô Thị Đắc Lợi

  97-111

• FACTORS INFLUENCING CONSUMERS’ E-WASTE RECYCLING BEHAVIOR IN VIETNAM

  Lê Đức Tiến, Võ Thị Nhật Hạ

  112-131

• CUSTOMER-ORIENTED ORGANIZATIONAL CITIZENSHIP BEHAVIOUR: THE CASE OF FRONTLINE EMPLOYEES IN HOTELS

  Nguyễn Thị Ngọc Ly, Trần Thị Kim Phương, Phạm Lưu Tường Vy, Hồ Hoàng Việt Thảo

  132-152