PROMOTING THE CULTURAL HERITAGE VALUE OF VIETNAMESE MOTHER GODDESS WORSHIP IN THANH HOA PROVINCE

Abstract

The practice of the Vietnamese Mother Goddess worship of the Three Palaces (Tam Phu) is a distinctive intangible cultural heritage. It not only reflects a spiritual life closely connected with nature but also clearly embodies national cultural identity. Since being recognized by UNESCO in 2016, this heritage has gained increasing attention but also faces many challenges in a rapidly changing society. The author proposed solutions such as enhanced cooperation among government, communities, and religious organizations; sustainable tourism development; investment in resources; and youth education to protect and promote the value of this heritage.