COMPETITIVE COMPETENCIES AND BRAND OF HO CHI MINH CITY UNIVERSITY OF FOOD INDUSTRY THROUGH APPLYING TOTAL QUALITY MANAGEMENT

Abstract

Situations of competitive competencies and brand of the HUFI were explored in this paper. At the same time, the analysis of internal and external environments influencing on the Competitive competencies and brand were mentioned; analysis of applying total quality management to improve competitive competencies and brand of the HUFI.
Key words: internal environment, external environment, competitive competencies, brand, TQM.