Applying the Analytic Hierarchy Process (AHP) and MOORA methods in selecting a logistics service supplier for VINAKO Co., Ltd

Abstract

The research uses the Analytic Hierarchy Process (AHP) and the MOORA methods to select logistics service suppliers. Very few studies use a combination of these two methods in the field of logistics services business. The AHP method determines the relative weights of the freight service suppliers' selection criteria, while the MOORA method prioritises suppliers based on their strengths. Using quantitative methods helps improve the persuasiveness and science in evaluating and making decisions on supplier selection. This research was conducted at a business using a charter service to transport international goods by sea from Vietnam to Japan. The results show that the research sample and evaluation criteria are reliable and appropriate. Determining the order of priority for selecting suppliers helps VINAKO company improve accuracy and efficiency in the supplier selection process. At the same time, this research has scientific significance in contributing to research and practice methods for logistics service businesses in Vietnam.