A value chain approach to tourism in Binh Thuan: An analysis of tourist expenditure

Abstract

Binh Thuan is a coastal province in the South Central Coast of Vietnam with
great potential for tourism development. Promoting tourism value chain in the province is a
strategic direction to make use of its advantages. Nevertheless, Binh Thuan tourism is only
at the early stage of development; especially, during COVID-19, the province has to address
numerous obstacles to strengthening the locality’s tourism value chain. The article examines
the status of the province’s tourism development and analyzes its tourism value chain since
2009 until present, thereby helping address challenges of the province’s tourism promotion.