Ecolabeling for Green Economic Development in the Buffer Zones and Transition Areas of the World Biosphere Reserves in Vietnam

Abstract

Information content via social media has received attention from the community during the pandemic. This work aims to examine a preventive behavior model due to information value through social media under COVID-19 in Vietnam. This model is formulated based on the integration of Health Belief Theory (HBT) and the Elaboration Likelihood Model (ELM). A web-based survey is performed to collect data from 321 respondents who have utilized social media to seek and accumulate COVID-19-related information. The results indicate that perceived threat and self-efficacy are two vital predictors of readiness to uptake preventative behaviors. Additionally, information dimensions (i.e., information quality and information credibility) are crucial motivations underlying perceived threat and self-efficacy. Information quality well surmises information credibility. Finally, theoretical and practical implications are discussed.­­­