SEMIOTICS OF TRANSLATION: SIGN AND PARADIGM IN CONTEXT OF DIGITALIZATION

Abstract

Through the two angles of the semiotic approach, this study investigates translation from the perspective of semiotics and the paradigm of the semiotics of translation. Semiotics of translation and how to build up our knowledge of this area in the context of digitalization cannot be separated from the theoretical origin of signs. Therefore, the current study, on the one hand, raises several theoretical issues for discussion, and on the other hand, makes some methodological recommendations.