No. 126 (2025)

Bài viết

• DEVELOPING VIETNAM’S PRIVATE SECTOR IN THE TWIN TRANSITION ERA: OPPORTUNITIES, CHALLENGES, AND SOLUTIONS

  Tran Xuan Duc

  1

• RESEARCH ON FACTORS AFFECTING ONLINE PURCHASE INTENTION USING A GAMIFICATION APPROACH ON THE SHOPEE.VN PLATFORM

  Chu Ba Quyet, Nguyen Thi Hong Nhung, Bui Thi Hong Nhung, Doan Thi Thanh Quyen

  14

• RESEARCH ON THE IMPACT OF DIGITAL MARKETING ON COSMETIC PURCHASING BEHAVIOR OF CUSTOMERS IN HANOI

  Nguyen Thi Hong Nhung, Pham Xuan Hoa, Nguyen Thi Thu Huong

  25

• FACTORS AFFECTING SOCIAL INSURANCE PARTICIPATION OF THE ADULT POPULATION IN VIETNAM

  Tran Sy Long

  36

• GREEN INSURANCE - INTERNATIONAL EXPERIENCES AND LESSONS FOR VIETNAM

  Nguyen Anh Tu, Nguyen Thuy Linh

  46

• DIGITAL TRANSFORMATION TRENDS IN THE BANKING INDUSTRY IN SOME INTERNATIONAL COUNTRIES AND DIGITAL TRANSFORMATION IMPLEMENTATION STRATEGIES IN VIETNAM

  Nguyen Thi Quy

  51

• THE FACTORS INFLUENCING CUSTOMER SATISFACTION WITH RETAIL BANKING SERVICES AT COMMERCIAL BANKS IN CAN THO CITY

  Ho Pham Thanh Lan, Nguyen Minh Tan

  60

• COMPETITION POLICIES IN THE EVFTA AND RECOMMENDATIONS FOR VIETNAM

  Truong Thi Thuy Binh

  67

• SOME LITERATURE REVIEW ABOUT WELLNESS TOURISM

  Tran Thu Phuong, Vu Huong Giang, Ngo Thi Hoang Giang, Nguyen Thi Hoai An, Phan Thi Phuong Mai

  75

• EXPANDING COOPERATION BETWEEN EDUCATIONAL INSTITUTIONS AND BUSINESSES IN TRAINING HIGH-QUALITY ACCOUNTING HUMAN RESOURCES IN VIETNAM

  Ngo Thi Hoai Nam, Tran Thi Bich Tam

  82

• THE FACTORS AFFECTING EMPLOYEES’ INTENTION TO PARTICIPATE IN RETRAINING IN NINH KIEU DISTRICT, CAN THO CITY

  Nguyen Thi Hoang Yen, Bui Thi Thuy Chi, Tang Thi Ngan

  92