Các nhân tố ảnh hưởng đến quyết định lựa chọn sản phẩm trà của người tiêu dùng tại thị trường Hà Nội

Abstract

The tea market in Vietnam has experienced remarkable growth in recent years, particularly in major urban hubs like Hanoi. The diversification of products has yielded a plethora of options for consumers, facilitating their decision-making process. Nevertheless, this upsurge in market expansion poses formidable challenges for enterprises. Through a comprehensive analysis of the factors impacting consumers' choices in the tea market of Hanoi, encompassing their perceptions of product quality, brand recognition, subjective standards, pricing, and customer attitudes, this article offers invaluable insights to businesses within the tea industry. These insights empower companies to gain a profound understanding of customer demands, thereby enabling the formulation of more efficient business strategies.