Knowledge transfer between university graphic design sector and businesses in Ho Chi Minh City

Abstract

The article presents research on methods and plans to transfer knowledge between the Graphic Design major at the University and businesses in Ho Chi Minh City. Research results show the benefits that schools and businesses receive in the process of knowledge sharing cooperation. Research results also help promote scientific activity associated with serving society through commercialization of knowledge in the classroom, thereby improving educational effectiveness in the field of graphic design. Besides, the article proves the assertion: sharing and transferring knowledge between universities and businesses will bring economic benefits to related parties.