Mối quan hệ giữa văn hóa tổ chức, chuyển đổi số và hiệu quả kinh doanh của doanh nghiệp thương mại tại Đồng bằng sông Cửu Long

Abstract

This research builds and tests conceptual model to explore the relation of organizational culture, digital transformation and Firm performance; assess the impact of organizational culture on digital transformation and firm performance, the impact of digital transformation on firm performance. Carrying out a survey of 215 IT and managerial staffs of Mekong delta comercial firms, using quantitative method by PLS- SEM analysis; The research results confirm that organizational culture has a positive impact on digital transformation, digital transformation improves firm performance.