No. 84 (2025)

Chủ đề chính

• Analysis of Barriers to E-Government Implementation in Vietnam

  Đào Văn Nam, Nguyễn Thị Thanh Thảo

  1-7

• The Impact of Knowledge Management-Driven Human Resource Management Activities on the Vietnam Southeast Region Based Logistics Service Providers’ Performance

  Nguyễn Thanh Hùng

  8-16

• Research on Job Turnover Intention of Young People in Ho Chi Minh City

  Nguyễn Khắc Hiếu, Nguyễn Khoa Nam An, Lê Thái Bảo, Nguyễn Thị Xuân Tiên, Ngô Nhật Tiến, Mai Thành Trung

  17-25

• The Impact of Social Media Communication and Customer Experience in Healthcare Services: A Case Study of Tam Anh General Hospital

  Dương Ngọc Hồng, Châu Nguyễn Mi Xuân

  26-35

• The Impact of Virtual Influencer Attributes in Communication on Gen Z’s Purchase Intention in Ho Chi Minh City

  Nguyễn Võ Thảo Vy, Đoàn Đình Vinh, Trần Ngọc Anh Vũ

  36-43

• Digital Transformation and Its Relationship with Operational Efficiency: An Experimental Study at Vietnamese Joint-Stock Commercial Banks

  Nguyễn Minh Nhật, Kiều Thị Kim Ngân

  44-53

• Developing A Scale to Study the Relationship Between Corporate Social Responsibility, Job Engagement and Hospital Brand Image: The Mediating Role of Related Factors

  Nguyễn Hoàng Dũng, Nguyễn Hải Quang, Lê Sĩ Trí

  54-61

• Customer Satisfaction and Consumer Behavior: The Mediating Role of Digital Banking in Ho Chi Minh City

  Lương Huỳnh Anh Thư

  62-69

• Factors Influencing Social Media Engagement on TikTok: A Study of Global Smartphone Brands in Vietnam

  Nguyễn Lê Quốc Ca, Phạm Thị Minh Lý, Trần Công Đức

  70-77

• The Impact of Virtual Reality Experience Factors on Sustainable Marketing Campaign Performance: The Role of Immersion, Interaction, Emotion and Educational Content

  Nguyễn Hoàng Phan

  78-84

• The Effectiveness of the Business Simulation Game Global Bike Go in Teaching the Subject of Enterprise Resource Planning (ERP) and Sustainable Development Education

  Phan Ngọc Bảo Tâm, Nguyễn Quang Hưng

  85-92

• Apply Six Sigma to Improve the Defect Rate at the Fiber Cable Manufacturing Company

  Lê Trần Thu Thảo, Nguyễn Thị Anh Vân, Nguyễn Khắc Hiếu

  93-103

• Customer trust and retention in online shopping in Ho Chi Minh City

  Trần Thị Thùy Nguyên, Trần Công Đức

  104-111