No. 85 (2025)

Chủ đề chính

• Factors Influencing Farmers’ Decision to Apply Internet of Things Technology in Vegetable Production in Lam Dong Province

  Hoang Ha Anh, Tran Thi Anh Thu

  1-10

• Driving the Future: Unpacking Factors Influencing Passengers’ Switch to Electric Taxis in Ho Chi Minh City

  Nguyen Le Hoang Long

  11-21

• Non-Immersive Virtual Reality Technology in Enhancing Customer Experience and Housing Purchase Intention

  Dinh Tien Minh, Le Thi Hong Van, Tran Lam Tam Nhu

  22-31

• Establishing a Port Community System: The Necessary Solution for the Sustainable Development of Logistics in Vietnam’s Southeast Region

  Nguyen Van Cuong, Nguyen Van Tung, Chu Thi Hue

  32-37

• The Effects of Characteristics of In-Store Retail Technology on Customer Citizenship Behavior

  Phan Cong Thao Tien, Thai Dien Ngoc Truc, Nguyen Thi Tuyet Nga

  38-47

• Influences of Green Marketing on Students’ Green Consumption Decision at Ho Chi Minh City University of Economics and Finance, Vietnam

  Le Quang Hung, Nguyen Hoang Trieu Vy, Le Hieu Nghia, Le Thanh Hai, Le Kim Nguyen

  48-59

• Emotion in Motion: Hedge Fund Managers’ Social Media Sentiment and Performance Across the COVID-19 Shock

  Ngo Minh Vu

  60-68

• The Relationship Between Electronic Word-of-Mouth, Travel Intention and Forwarding Information: A Study in Da Nang City

  Ngo Dinh Tam, Phuoc Minh Hiep, Lam Thi My Lan

  69-77

• Influence of TikTok Content on Gen Z’s Shopping Intentions in Ho Chi Minh City

  Nguyen Thai Dung, Duong The Duy

  78-85

• Competition Between Designers and Artificial Intelligence: Confrontation or Cooperation

  Vo Dinh Nga

  86-93

• A Bibliometric Analysis of Medical Tourism Experiences

  To Phuoc Hai

  94-105

• Navigating Dual Identities: How Bicultural Consumers Leverage Luxury Consumption to Cope with Perceived Discrimination and Enhance Well-Being

  Cao Nhat Tuan, Nguyen Hoang Sinh

  106-115

• Exploring the Transnational Education Landscape of Vietnam and its Potential for International Cooperation

  Tran Trung Nam, Mach Tran Huy, Ngo Minh Hai

  116-122