Số 79 (2025)

Chủ đề chính

• The mediating role of student-post purchase regret in brand switching intention

  Ly Dan Thanh, Tang My Sang

  1-9

• Determinants of residents’ willingness to pay for landscape preservation: A case study in Central Da Lat City, Viet Nam

  Hoang Ha Anh, Tran Minh Da Hanh, Tran Nguyen Minh Tuyen

  10-22

• The role of exchange rates in Vietnam’s export values to G7 countries

  Nguyen Trinh Thanh Nguyen

  23-31

• The role of supreme audit institutions in monitoring the implementation of Sustainable Development Goals by governments

  Ha Thi Thuy

  32-36

• The antecedents of brand trust for mobile devices in Vietnam

  Phan Dinh Manh, Tran Thi Huynh Le

  37-47

• The role of the Government in promoting Vietnam as a global tourist destination

  Tran Quang Canh

  48-54

• The principle of “insurable interest” for personal insurance contracts in Vietnam

  Nguyen Tien Hung

  55-62

• Factors influencing the utilization of social media by enterprises in Vietnam

  Do Thi Ninh, Do Thi Hong Phu

  63-72

• Factors affecting the decision on using mobile banking of university students: An empirical study in Ho Chi Minh City

  Nguyen Thi Thu Trang, Phan Vu Duy Khang

  73-84

• The relationship between organizational engagement and work-family conflict: A case study of textile workers

  Nguyen Thi Thanh Van, Tran Van Tien

  85-92

• Factors affecting the profitability of commercial banks in Vietnam: Study on the role of digital transformation

  Pham Nhu Phong

  93-103

• Differences in macro indicators and culture between home and host countries: The effects on FDI inflow of Vietnam

  Lam Thanh Phi Quynh

  104-115

• The impact of servant leadership style on organizational innovation of tourism enterprises in Ho Chi Minh City

  Nguyen Long Tram Anh, Nguyen Ha Thanh Binh

  116-122