Fruit and vegetable consumer preferences of Japanese and Vietnam’s export potential

Authors

  • Tran Dinh Thao
  • Nguyen Thi Thuy*, Tran Thi Thuong
  • Dinh Cao Khue, Dinh Gia Nghia

Keywords:

Abstract

This study analyses consumer preferences of the Japanese for vegetables and fruits using secondary data. Additionally, to analyse Vietnam’s potential export of fruits and vegetables, this study interviewed 53 Japanese consumers...

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Author Biographies

  • Tran Dinh Thao
    Faculty of Economics and Rural Development, Vietnam National University of Agriculture, Trau Quy Town, Gia Lam District, Hanoi, Vietnam
  • Nguyen Thi Thuy*, Tran Thi Thuong
    Faculty of Accounting and Business Management, Vietnam National University of Agriculture, Trau Quy Town, Gia Lam District, Hanoi, Vietnam
  • Dinh Cao Khue, Dinh Gia Nghia
    Dong Giao Foodstuff Export Joint Stock Company, Trung Son Ward, Tam Diep City, Ninh Binh Province, Vietnam

Published

2023-12-23

Issue

No. 3D (2023): DECEMBER 2023 - VOLUME 65 NUMBER 3

Section

ECONOMICS AND BUSINESS