Factors affecting Vietnamese consumers’ intention to continue using e-wallet: A case study of MoMo

Abstract

MoMo stands as a leading e-wallet in Vietnam. Amidst the backdrop of intensified market competition, e-wallets are urged to transcend the reliance solely on sales promotions for user retention. This paper aims to investigate the key factors that elucidate the intention to continue using MoMo e-wallet services, which is essential for acquiring strategic insights that enable organizations to leverage their competitive advantages...