No. 1D (2025): APRIL 2025 . VOLUME 67 NUMBER 1

View No. 1D (2025): APRIL 2025 . VOLUME 67 NUMBER 1

Published: 2025-04-19

ECONOMICS AND BUSINESS

Impact of ownership structure on bank performance: Evidence from an emerging economy

Pham Hai Nam*, Nguyen Minh Nhat, Pham Thi Hong Nhung

3
Life insurance purchase intention from attitude to behaviour: Research in Khoai Chau district, Hung Yen province, Vietnam

Le Thanh Ha*, Do Quang Giam, Le Thi Hong Quyen, Le Thi Thu Thao

10
Why do clients switch? An empirical study on thirdparty logistics service providers’ loyalty in Vietnam

Co Huynh Thi My, Thang Luong Minh, Uyen Nguyen Phan Thuy, Thien-Vu Tran*

22
The influence of discount framing on purchase intention and actual behaviour of e-customers through brand values on Shopee Vietnam

Do Anh Duc, Pham Minh Hang*, To Ngoc Ha, Vu Nguyen Tra Mi, Pham Quoc Viet

37
Economic valuation of mangrove forest: The case of Kim Son district, Ninh Binh province using contingent valuation method

Ha Thi Thu Nguyen*, Thu Tuyet Thi Tran, Anh The Luu

47
The registration of non-traditional trademarks from a British perspective

Nguyen Hoang Bao Khuong*

56

EDUCATIONAL SCIENCES

The current practices of utilising forms, methods, and assessment strategies for self-study learning activities among students at Can Tho University

Thi Kieu My Doan*, Thi Tham Tran, Doan Trinh Nguyen

64
Exploring Vietnamese English as a foreign language learners’ interaction in grammar learning via educational games: Benefits and drawbacks

Thi Khac Phung Nguyen1*, Ngoc Thanh Trinh

78

SOCIOLOGY, ANTHROPOLOGY, AND ETHNOLOGY

Investigating climate change-related perceptions that hinder stakeholders’ willingness to protect the ocean

Phuong-Tri Nguyen, Minh-Phuong Thi Duong*, Hong-Hue Thi Nguyen, Viet-Phuong La, Minh-Hoang Nguyen, Quan-Hoang Vuong, Viet-Phuong La, Minh-Hoang Nguyen, Quan-Hoang Vuong

90

JURISPRUDENCE

The veil of secrecy regarding a protected design scope in the light of prior art

Nguyen Huu Can*

102

HISTORY AND ARCHAEOLOGY

Gate eyes - unique features in decoration and belief of Hoi An ancient town XVI-XVII centuries

Thuong Thanh Ngo*

108

LINGUISTICS AND LITERATURE

Protecting peace and the ecological environment: From the story of the Coconut Religion in Ben Tre

Van Luan Pham*, Masaaki Shimizu

116