Vol. 67 No. 2D (2025): AUGUST 2025 . VOLUME 67 NUMBER 2

View Vol. 67 No. 2D (2025): AUGUST 2025 . VOLUME 67 NUMBER 2

Published: 2025-08-19

PSYCHOLOGY

Factors affecting young people’s avoidance of advertisements on social media platforms: A case study in Can Tho city

Ngoc Tran Luong, Thu Huong Tran*, Phu Tan Huynh

3

ECONOMICS AND BUSINESS

Examining corporate governance’s influence on financial performance in Vietnamese banks

Cao Phan, Hai Yen Hoang, Tan Thi Nguyen*

16
A pathway to digitising Vietnamese mango value chains to facilitate international export growth

Nguyen Thi Thu Quynh*, Duong Nam Ha, Duong Nam Ha, Vu Ngoc Tan, Laurie Bonney, Morgan Miles

23
Voluntary insurance for rapid growth bank-led digital banking: Seeking the attention of bank management in the Vietnam financial sector

Akim M. Rahman*

35
Challenges and adaptation strategies for Vietnam’s wood export industry in the face of EU carbon border regulations

Phuong-Linh Nguyen*

45
The impact of knowledge management on innovation in small and medium enterprises in Vietnam

Anh Duc Do, Trang Nhung Le*

45
Do tourists’ experiences have impacts on behavioural intentions? A case study in Hoi An ancient town, Vietnam

Thi Bich Thuy Nguyen, Tran Bao Tran Nguyen*, Ngoc Thao Vy Nguyen, Thi Hang Do

65
The impact of digital transformation on human resource management: Survey evidence in Vietnam

Nguyen Hoang Nam*

77

EDUCATIONAL SCIENCES

Improving the quality of education in Korean Studies and Korean Language through the analysis of graduates’ employment outcomes

Thi Hanh Dung Nguyen*, Minh Tung To, Trung Hieu Nguyen

86

SOCIOLOGY, ANTHROPOLOGY, AND ETHNOLOGY

The Other Ones: Inter-generational conflicts over non-conforming romantic relationships of the 1.5- and second-generation in Vietnamese diaspora in the Czech Republic

Filip Kraus, Mai Thi Thu, Bui Hai Dang*

94

LINGUISTICS AND LITERATURE

Characteristics of the cultural personality of Indians in the North and South of India

Minh Giang Nguyen*, Thi My Linh Tran, Thi Uyen Nhi Luong, Thi Bich Nhi Nguyen, Quynh Nhu Nguyen, Thi Uyen Nhi Luong

107

VIETNAMESE STUDIES

The concepts of filial piety and factors affecting filial piety of Vietnamese people

Thi Bich Hoa Nguyen*

117