CULTURAL CAPITAL IN DEVELOPING THE CARDAMOM MARKET OF DAO PEOPLE IN SA PA TOWN, LAO CAI PROVINCE

Abstract

Cardamom is a special flavoring with a high economic value and a large market. Cardamom was planted by the Dao people in Sa Pa for a long time in history and soon played an important role in their economy. In the current market economic development, cardamom also holds a significant position. The Dao people in Sa Pa have applied their cultural capital effectively in the process of developing the flavoring market. From the analysis of social networks, cardamom commodity chains and people's efforts in market development, the paper examines the Dao people in Sa Pa applying cultural capital to economic development.