Attracting FDI is not merely the improvement of the investment environment

Abstract

The main objective of this article is to propose some solutions aiming at positioning the image of Phu Yen province in the eyes of foreign investors. After suggesting a new way to make access to FDI attraction, the author has proposed some new marketing strategies to intensify the effectiveness in attracting FDI into Phu Yen province. This article is the result of a long-term research by the author and can be used as a good source of reference in the work of attracting FDI in Phu Yen province in the future.