Factors influencing the purchasing decisions at Circle K convenience stores

Abstract

This study was conducted to find out the factors influencing the purchasing decisions at Circle K convenience stores. In this research, coefficient testing methods Cronbach’s alpha, EFA discovery factor analysis, Anova testing, and the like. The results show that Circle K store is affected by factors with important levels in the following order: quality density, social influence, perceived prices.

Keywords: administration; quantitative research; purchasing decisions; Circle K.