THE ENHANCEMENT OF CULTURAL AWARENESS IN ESP CONTEXT: BLENDED LEARNING MIGHT BE A KEY FACTOR

Abstract

This paper explores the correlation of cultural awareness and blended learning in which an educator in charge of a tourism class can raise students’ cultural communicative competence together with their understanding of global culture. The results of the study show that the blended-learning method in teaching and learning ESP helps learners to be completely aware of the extensive cultural issues mentioned in the curriculum in an active and effective way. with traditional classroom teaching methods. Thanks to this, learners can be more proactive in acquiring linguistic knowledge and specific cultural issues of the subject to improve communicative competence in today's global environment.