Factors Affecting the Development of Hanoi’s Unique Tourism Products

Abstract

Hanoi capital - the political, cultural, and economic center of Vietnam, has an exceptional potential for tourism development. The city features a diverse array of tourism resources, including numerous tangible and intangible cultural heritages, thousands of traditional craft villages, and various attractive destinations. However, transforming these distinctive values into high-value, competitive tourism products remains limited and inconsistent with its inherent potential. This study identifies the key factors influencing the development of Hanoi’s distinctive tourism products through a quantitative survey. The findings indicate that management policies, tourism resources, destination safety, and labor quality have positive impacts. Based on these results, the paper proposes several solutions to promote the sustainable development of Hanoi’s unique tourism products.