The Role of Folk Artists and Notables in Preserving and Promoting Typical Cultural Values of Ethnic Minorities in Hà Giang Province

Abstract

In pursuit of the strategic policy “traditional culture as a motivation for tourism development and tourism improvement for the sake of culture preservation”, Ha Giang province has succeeded in applying tangible and intangible cultural values into the community-based tourism. The role of local folk artists and notables cannot be ignored in this result. The paper analyzes their role in preserving and promoting typical traditional cultural values, eliminating backward customs, strengthening local solidarity, maintaining political security and social order, as well as participating in local economic development. It thereby proposes suitable solutions to contribute to socio-economic development of Ha Giang province in the current context.